About the client: AUDA-NEPAD

The African Union Development Agency (AUDA-NEPAD) aims to improve the African Union’s impact and operational efficiency. The mandate of AUDA-NEPAD is to coordinate and execute priority regional and continental projects to promote regional integration towards the accelerated realisation of Agenda 2063; and strengthen capacity of African Union Member States and regional bodies.



The Execution
In February 2023, Oxygen Media provided communication support for the Dakar Financing Summit, hosted by AUDA-NEPAD and its partners.

Oxygen was involved in content production to promote the Summit (writing & editing press releases and op-eds). We also handled media relations and secured coverage for AUDA-NEPAD in top-tier outlets, including global news channel BBC. Other media coverage included Saturday Star and Business Report.