About the client: Independent Newspapers

Independent Media is one of South Africa’s leading multi-platform content companies. Our stable of fine, quality publications include 20 of the country’s most prominent newspapers with The Star in Johannesburg, Cape Times and Cape Argus in Cape Town and The Mercury in Durban firmly entrenched in millions of households throughout South Africans. African Independent is the only title which serves the African continent and I’solezwe lesiXhosa provides daily news to the 3, 5 miillion literate Xhosas in the Eastern Cape.Business Report is South Africa’s largest business newspaper with 1,2 million readers.



The Execution
Advertising and sponsorship sales We deliver editorial concepts that can be monetised and turned into revenue for all their titles. This takes the form of Surveys, Supplements and Special Projects. We think up the big ideas and then source revenue for these ideas and then publish.

We published Play Magazine for the group. This covered all aspects of publishing:


  • Setting the editorial agenda
  • Managing writers and contributors
  • Advertising Sales
  • Marketing