About the client: Richards Bay Minerals

Richards Bay Minerals (RBM) is a world leader in heavy mineral sands extraction and refining and is South Africa’s largest mineral sands producer. RBM mines the vast mineral-rich sands of the northern KwaZulu-Natal province and produces predominantly zircon, rutile, iron and slag – materials used in everything from paint to smart phones to sunscreen.

RBM is a joint venture between Rio Tinto (74%) and Blue Horizon – a consortium of investors and our Host Communities Mbonambi, Sokhulu, Mkhwanazi and Dube – which owns 24%. The remaining shares are held in an employee trust.



The Execution
RMB engaged Oxygen Media in 2022 to develop a media campaign, which we executed on local and national radio, and national and provincial print titles. Oxygen Media also produced television adverts for RBM.