About the client: Tiso Blackstar

The company is South Africa's largest national English publishing group, the second largest digital publisher, owns the largest music and independent film catalogues on the African continent and operates unique TV channels. The Hirt & Carter group is the biggest marketing solutions company for the retail sector in Africa. We are also the proud custodians of iconic brands that include the Sunday Times, Sowetan, Financial Mail, The Herald, Gallo Music and Uniprint.



The Execution
Advertising and sponsorship sales Our primary Execution with Tiso is to deliver editorial concepts that can be monetised and turned into revenue for all their titles. This takes the form of Surveys, Supplements and Special Projects. We think up the big ideas and then source revenue for these ideas and then publish.